HOW THE MAGIC HAPPENS
My design process involves blending disciplines to achieve the desired feeling.
︎︎︎ A. Learn B. Think C. Create ︎︎︎
BY THE WAY, WE SHOULD GET A COFFEE OR SOMETHING STIFFER
Ideation — Research / Script / Strategize
My processes reflect a unique background in several worlds: lean start-up operations (Warby Parker, Away, Larsson & Jennings) and the entertainment world. Regardless of process, my goal is to make an audience feel something and an idea that goes with that. Everything else stems from great communication, testing, and seamless collaboration.
ThinkDesign — Tone / Define / Iterate
My ultimate goal with every project is to come up with a solution-based design approach to help clients solve real cases and achieve both business needs and artistic integrity. So, my process is not a strict, rigourous path–but instead a set of worn guiding principles tailored to the needs of each individual project and its stakeholders.
how to implement
There’s no single way of thinking—so I do a scope development across multiple disciplines: experience, strategy, project management, operations + production, (and various other design mediums) to create custom foundation to each project.
Build — Construct / Implement / Test
The practice of planning the emotional and affective at the center of the design process rather than the ‘thing’ or material that is created. Where traditional design is complete when the ‘thing’ is produced, experience design comes to life in the lived subjective experience of the audience. As my primary design channel, I funnel each segment through a narrative-based & audience-centric point of execution.
Every story-world I build has conduits for the senses, as these are also sensorial experiences. Not only does a production have a peculiar visual design, but also the scents of characters, spaces, and moments—play on the imagination and memory. The more real the world, the more one gives into it. This goes for all senses.
Ideas are wonderful, but without means to share and explore them—they become very insular. Like Experience Design, Creative Production is multi-faceted and houses turning ideas into reality. From casting talent to fabricating sets, the best of an idea comes forward through practical applcations; whether an event, live performance, or transmedia and digital channels.
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